With all other ad types, including PPC and display ads, your ad is competing against other ads and page content for the user’s attention.Not so with our “zero click” direct navigation traffic.For the undeveloped domains in our network, as soon as a user enters the domain name into their browser, we will automatically redirect that user to the landing page associated with the advertiser who had the winning bid for that respective domain’s keywords. No competing ads and no competing content to distract the user.You get a user whose intent has not been diminished by content or ads.