The last few years have felt like a reckoning for marketing teams. When budgets tighten and CFOs demand accountability, the bright, fuzzy world of brand advertising begins to look expensive and slow. In response, many advertisers are reallocating parts of their media mix, shifting dollars away from broad brand plays and into performance-led channels, such …
Affiliate marketing has evolved into a significant component of the digital economy, with influencers and content creators driving substantial e-commerce revenue. According to Business Insider, in 2024, affiliate marketers contributed to 20% of Cyber Monday’s e-commerce revenue in the U.S., a 7% increase from the previous year. Transparency in affiliate marketing involves openly disclosing an …
Exclusive to Amazon Prime Members, Amazon Prime Day is the highlight for shoppers and consumers seeking outstanding deals on a wide range of products. Commencing on July 8 and running until July 11, this year’s sale extravaganza in the U.S. is celebrating its tenth birthday across four days, which is twice the usual duration. With …
We are delighted to announce that Trellian has, after so many years, rebranded to Trillion. The name that we always wanted but were unable to secure the Trillion.com domain at the time. Why Trillion? Our new name represents our belief in the unlimited potential of our existing and upcoming product offerings. As part of this exciting evolution, …
Voice search is impacting CPC strategy, driving advertisers to optimize for conversational queries and local, high-intent traffic.
Omnichannel attribution helped marketers integrate online and offline data for a clear picture of customer journeys.
Click fraud has become a significant concern for advertisers and marketers. Fake clicks—generated by bots, automated scripts, or malicious actors are creating havoc in campaign data, wasting advertising budgets, and making it difficult to measure real performance. As digital advertising continues to grow in scale, brands and networks increasingly rely on fraud detection technology to …
Trellian Direct Search Network has provided businesses of all sizes with brand-safe domain redirect traffic since 2008. Thanks to our integration with company-owned domain investor platform Above.com, we control the traffic we sell every step of the way. This unique advantage gives our clients traffic of noticeably higher quality and relevance for their keyword and …
Digital marketing is entering a new era where data-driven strategies are no longer limited to reporting past performance, but are beginning to forecast future outcomes. Predictive analytics and machine learning tools are enabling marketers to anticipate customer behaviour, optimise campaigns proactively, and make smarter decisions, driving measurable results. Instead of relying solely on historical data, …
Privacy in 2017 changed how affiliates and advertisers track performance, pushing for transparency, consent, and ethical data use.
