The average RPM for domains on our AutoPilot platform increased to 20.3 in 2016 versus 18.6 and 18.3 in 2015 and 2014 respectively.
Of course, every portfolio will have unique factors influencing its average RPM. But there are definitely ways to ensure you are getting the highest RPMs possible for each domain. Contact us via online chat or by email for a free consultation on how our AutoPilot platform can help.
A month-by-month chart comparing average RPMs for 2016 versus 2015 and 2014 was presented by our company President David Warmuz during a panel discussion at the NamesCon 2017 conference.
Email the Above team to get a copy of David’s RPM trend chart and to learn more about what was driving the positive trends shown on our AutoPilot platform.
What can you learn from David’s chart?
David explained to the NamesCon audience that despite popular belief, traffic monetization is not dying a slow death.
He pointed out that some of the positive RPM trends were influenced by more and more traffic being redirected from parking to zero click monetization channels.
However, domains pointed to Above’s DNS also contributed to the positive RPM trends because this enabled AutoPilot to redirect each domain visitor to the highest paying channel. As a result, RPMs were boosted on underperforming domains that were previously restricted to only one channel.
In addition, AutoPilot provided an extra RPM boost on quality traffic thanks to its own “Maximizer” zero click channel integrated with company-owned Trellian Direct Search Network.
Contact the Above team to discuss how AutoPilot can drive your RPMs higher.