From the time our network was first launched in 2008, quality and relevancy have been top priorities for us because we know they are top priorities for you.With respect to traffic quality, we are able to carefully monitor and control it because we obtain all our direct navigation search traffic directly from domain owners via our Above.com business unit. We do not source random traffic from exchanges.Since traffic relevancy drives conversions, we maximize the relevancy of the zero click traffic you acquire by carefully assigning keywords to each domain name and its users.
And don’t forget, when you receive zero click traffic, you are getting users whose focus and motivation have not been diminished by the competing ads and content associated with traditional search.
High quality + high relevancy + lower cost than PPC = Great ROI
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